Travis Kelce Wears Custom Amiri to Super Bowl LVIII

Travis Kelce Wears Custom Amiri to Super Bowl LVIII—and Mike Amiri Breaks Down the Look Exclusively for Vogue

Kansas City Chiefs tight end Travis Kelce is hours away from competing in Super Bowl LVIII, and as he enters Allegiant Stadium in Las Vegas, he’ll be wearing custom Amiri.

“A month ago his team reached out and said ‘Travis really wants [Amiri] to make him something for the Super Bowl,” the brand’s founder and creative director Mike Amiri tells Vogue over the phone from his home in Los Angeles. (A telling indication of Kelce’s confidence given that the Chiefs hadn’t made it to the Super Bowl at that point.) “We became friends many years ago,” Amiri continues. “He was an early supporter of my work, and last year we got to actually hang out, ironically, in Vegas. I’d imagine the biggest brands in the world wait for moments like this to dress someone. For us, it was really organic, which made it extra special.”