Super Bowl 2024: Taylor Swift sets to perform during the Super Bowl Halftime Show

The Super Bowl Halftime Show has seen performances from legendary musicians. Prince, Beyoncé, Madonna, Michael Jackson, and Rihanna are just some past performers who have expansive catalogs of undeniable hits that can come together for a strong 13-minute medley. The question of who will perform in the Super Bowl is almost as important as which two football teams will face off in the annual game.

This year, Taylor Swift has become a big part of the conversation surrounding the Super Bowl—not because she will perform during the halftime show (Usher will!) but because her boyfriend Travis Kelce, Kansas City Chiefs tight end, will play in the game against the San Francisco 49ers.

While a performance from Swift during Kelce’s game would be undoubtedly sweet, it’s unlikely that the pop star will take the Super Bowl halftime stage anytime soon. For years, Swift has allegedly declined the slot due to having inked a “long-term partnership” with Coca-Cola, the rival brand to the Super Bowl Halftime sponsor, Pepsi. When Apple Music took over as the official sponsor in 2022, there were rumors that she was offered the gig. TMZ confirmed that she was offered but declined it because she was working on her album re-records at the time.