Super Bowl 2024 announcement: Why Beyoncé is reclaiming country music

She’s the artist who mastered the surprise album drop back in 2013, and last night Beyoncé proved she can still catch us off-guard when, midway through the Super Bowl, she dropped two brand new tracks, announced details of her upcoming album, and revealed that she is heading in a whole new direction: country music.

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Exactly a week since Taylor Swift announced at the Grammys that her new album, The Tortured Poets Department, would be out in April, pop music’s other hardest working woman gave us yet more new music to look forward to with the second act of the singer’s Renaissance project – which began in 2022 with her dance and house music-inspired album.

The announcement came – in true Super Bowl style – via a big-budget commercial ad. The campaign, for Verizon, saw Beyoncé trying unsuccessfully to “break the internet” with various stunts, including announcing a Barbey movie and a presidential run (for Botus, not Potus) – then ended with the singer saying: “OK, they ready. Drop the new music.” Cue two new tracks, Texas Hold ‘Em and 16 Carriages, immediately appearing on streaming services, along with details of an album coming on 29 March.