NFL
Why beauty fans are snapping up ‘amazing’ viral haircare product every TWO minutes: ‘Smoother and silkier than I could have ever imagined’
The founder of the world’s first at-home keratin treatment has revealed how the brand’s success has skyrocketed, with one product selling every two minutes globally – and how the £44.90 treatment could save you hundreds of pounds.
ANSWR is a viral hair brand built on making salon-level beauty solutions simple, affordable, and accessible from home. Georgiana Grudinschi, 32, the founder of the ANSWR At-Home Keratin Treatment, has since gone on to create a range of products, designed to help women bypass the costs of salon prices but with the same results.